History of the Terrible Towel
Known as the original of now-ubiquitous rally towels, the myth of the Pittsburgh Steelers’ gold towel has grown throughout the years and is now the stuff of legend. These gold towels have been striking fear into the hearts of Pittsburgh’s foes and have become not only the symbol of the team, but of the city itself.
Who Started the Terrible Towel?
In 1975 WTAE, the Steelers’ flagship radio station, wanted to come up with a promotional product for the upcoming playoffs. […]




